A full sample audit.

Here is, page by page, what a Boomly quick audit contains — run on a fictional business, so you know exactly what you’re getting before paying $29.99.

⚠️ Demo example: “Smith Plumbing” and every result below are fictional. We never publish real client files.

1. What the client gave us

The answers to the 2-minute form that follows checkout:

Business
Smith Plumbing (fictional)
Website
smithplumbing-example.ca
Territory
Cornwall and area
Main services
Residential plumbing, 24-hour emergencies, water heaters
Known competitors
Example Plumbing A, Example Plumbing B

2. The test: 5 real queries, answers quoted word for word

We ask the questions their customers actually ask, on ChatGPT and Google (AI Overviews). An excerpt of two of the report’s five queries:

Query 1 — “Who’s the best plumber in Cornwall?”

CHATGPT“Among the recommended options in Cornwall: Example Plumbing A, known for its 24-hour emergency service, and Example Plumbing B, highly rated for residential renovations…”
ChatGPT: ✗ absent Google (AI Overview): ✗ absent

Query 3 — “Water heater replacement in Cornwall, who should I call?”

GOOGLE — AI OVERVIEW“Several companies offer water heater replacement in the Cornwall area, including Example Plumbing B and Example Plumbing C. It’s recommended to compare reviews…”
ChatGPT: ✗ absent Google (AI Overview): ✗ absent

…and so on for all 5 queries. This fictional file’s result: present in 1 answer out of a possible 10.

3. The foundations, checked from the outside

Google Business Profile
✓ Claimed, 4.7 stars (32 reviews) — ✗ no services listed, empty description
Website — FAQ page
✗ None
Structured data
✗ No LocalBusiness markup
AI crawlers
✗ The site blocks GPTBot — invisible to ChatGPT
Bing indexing
✓ Site indexed

4. The 5 changes to make, ranked by impact

The report names precisely what to fix. The implementation? That’s our fixes package — or your own team, if you have one.

  1. Unblock AI crawlers on the siteAs long as GPTBot is blocked, ChatGPT simply cannot read you.
  2. Complete the Google Business ProfileServices, description, service area: the AIs use them to decide who to recommend.
  3. Get listed in the sources the AIs citeThe report lists the 4 directories cited in the tested answers — you’re in none of them.
  4. Create a page that answers customers’ questionsThe tested queries show what people ask; your site answers none of it.
  5. Structure the key pages for local searchYour current page titles mention neither your services nor your territory.

5. The score that sums it up

23

23 / 100 — fictional filePresence in AI answers, cited sources, Google profile, site structure and technical access. Every lost point is explained in the report.

Where would your business come up?

Same tests, same word-for-word quotes, your real results — delivered as a PDF within 48 business hours.

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