A full sample audit.

Here is an excerpt from a Boomly visibility report — run on a fictional business, so you know what you’re getting before paying $499. The full report tests 10 questions; this shortened example presents 5.

⚠️ Demo example: “Smith Plumbing” and every result below are fictional. We never publish real client files.

1. What the client gave us

The answers to the 2-minute form that follows checkout:

Business
Smith Plumbing (fictional)
Website
smithplumbing-example.ca
Territory
Cornwall and area
Main services
Residential plumbing, 24-hour emergencies, water heaters
Known competitors
Example Plumbing A, Example Plumbing B

2. The test: 5 of the 10 questions, answers quoted word for word

We ask the questions their customers actually ask, on ChatGPT and Google (AI Overviews). Here are two of the five questions summarized in this shortened example:

Query 1 — “Who’s the best plumber in Cornwall?”

CHATGPT“Among the recommended options in Cornwall: Example Plumbing A, known for its 24-hour emergency service, and Example Plumbing B, highly rated for residential renovations…”
ChatGPT: ✗ absent Google (AI Overview): ✗ absent

Query 3 — “Water heater replacement in Cornwall, who should I call?”

GOOGLE — AI OVERVIEW“Several companies offer water heater replacement in the Cornwall area, including Example Plumbing B and Example Plumbing C. It’s recommended to compare reviews…”
ChatGPT: ✗ absent Google (AI Overview): ✗ absent

…and so on for the 5 questions in this excerpt. The full report tests 10. This fictional excerpt’s result: present in 1 answer out of a possible 10.

3. The foundations, checked from the outside

Google Business Profile
✓ Claimed, 4.7 stars (32 reviews) — ✗ no services listed, empty description
Website — FAQ page
✗ None
Structured data
✗ No LocalBusiness markup
AI crawlers
✗ The site blocks OAI-SearchBot — it cannot appear as a source in ChatGPT search. GPTBot separately concerns training.
Bing indexing
✓ Site indexed

4. The 5 changes to make, ranked by impact

The report names precisely what to fix. The implementation? That’s our fixes package — or your own team, if you have one.

  1. Check each OpenAI crawler separatelyAllowing OAI-SearchBot makes the site eligible for ChatGPT search results; GPTBot is managed separately for training. No crawler setting guarantees a citation or ranking. Official OpenAI documentation.
  2. Complete the Google Business ProfileServices, description, service area: the AIs use them to decide who to recommend.
  3. Get listed in the sources the AIs citeThe report lists the 4 directories cited in the tested answers — you’re in none of them.
  4. Create a page that answers customers’ questionsThe tested queries show what people ask; your site answers none of it.
  5. Structure the key pages for local searchYour current page titles mention neither your services nor your territory.

5. The score that sums it up

23

23 / 100 — fictional filePresence in AI answers, cited sources, Google profile, site structure and technical access. Every lost point is explained in the report.

Where would your business come up?

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